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I am working on a mobile app for HCPs and would like to know what is the best marketing strategy that should be followed when developing a mobile app. Any ideas on a good customer acquisition strategy will be helpful.
Many ways can be used to penetrate your app in the market and I will list down what I think are the successful ones.
Proper market research is key. You should be in a position to understand your target audience and why they would show interest in your product. Once you are successful in identifying the market, create a landing page that is crucial for your app. This is a critical strategy that helps users know more about what your app is about. Then comes email marketing and social media marketing which is a sure shot to success if carried out in a right way.
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